📄 Leaflet & Flyer Writing — the format

Get a passer-by to act, using layout as much as words.

Writing for: Someone who picked it up and will give it fifteen seconds.

Which are you writing?

Length: Usually 200–350 words. Layout markers count towards the format mark.

Audience: Someone who picked it up and will give it fifteen seconds

The format, in order

1
Title
Large, benefit-led, not just the subject.
GET FIT WITHOUT LEAVING SCHOOL
2
Sub-heading
One line expanding the offer.
3
Short sections with sub-headings
Two or three, each with its own sub-heading. Indicate them clearly in your answer.
4
Bullet points
Use them for practical detail — times, prices, what to bring.
5
Call to action
What to do next, with how and by when.
Sign up at the sports office before Friday 21 March.
6
Contact details
Where to find out more.

What the marks are for

Content

✓All information a reader needs to act
✓Benefit-led rather than feature-led
✓Audience from the task clearly in view
✓A specific call to action

Language

✓Clear layout features — headings, sub-headings, bullets
✓Concise, direct sentences
✓Direct address to the reader
✓Persuasive but not overblown

What loses marks

✗Writing continuous prose with no layout features, losing the format mark
✗A title that labels rather than sells
✗Leaving out the practical detail a reader needs to act
✗No call to action
✗Over-the-top sales language that undermines credibility

Phrases that work

Why not…?
Everything you need, all in one place.
No experience necessary.
Spaces are limited — book early.
Find out more at…

Before you hand it in

0 / 8

Title is benefit-led
Sub-headings mark out sections
Bullet points used for practical detail
Direct address to the reader
Call to action says what, how and by when
Contact details included
Layout features clearly indicated in the answer
Within the word count

Command words cheat sheet

Study notes on the Learning Portal

Sample leaflet writing (Edexcel IGCSE 4EA1)

Where this is examined

· Edexcel International GCSE English Language (4EA1) — transactional writing
· Cambridge IGCSE ESL (0510)
· Cambridge O Level English Language (1123)

Word counts, paper numbers and mark allocations are set by the syllabus for your session and change between series. Always check your current syllabus and your teacher's guidance before relying on a length or a mark split given here.

Other writing formats

More Tutopiya study tools

Pair this formula sheet with past papers, revision checklists, and planners — all free on our study tools hub.

Study tools blog A Level resources IB resources