Article conventions β what makes it look and read like an article
Use the conventions of journalism to signal form mastery from the first line.
An article is a piece of non-fiction writing produced for a publication β print or digital. The examiner is looking for you to use the conventions of journalism. These are not optional extras β they are marks.
Key article conventions:
1. Headline A headline compresses the article's angle into a single memorable phrase. It should be:
- Concise (5-8 words maximum)
- Engagingly phrased β not just a description of the topic
- Reflective of the article's tone (witty for a magazine piece; more sober for a news article)
Topic: technology in education β "An article about technology in schools" (not a headline β it describes the task) β "Screen Time or Scene Crime? The Classroom Technology Debate" β "Why Your Child's Next Teacher Might Be an Algorithm"
2. Strapline / Subheading (optional but valued) A single sentence below the headline that expands on it:
"A new study claims students who use tablets learn faster. But at what cost?"
3. Lead paragraph The opening paragraph of a real article. It must:
- Hook the reader (question, striking fact, anecdote, bold statement)
- Establish the topic and the writer's angle
- Make the reader want to continue
4. Body paragraphs with clear topic sentences Each paragraph covers one aspect of the topic. In a magazine article, paragraphs are shorter and more punchy. In a broadsheet article, they may be longer and more analytical.
5. Subheadings within the article (optional) These break up the text and signal structure in longer magazine-style articles. Use sparingly β 2-3 maximum for an exam article.
6. Strong conclusion Articles do not simply stop β they end with purpose. Options:
- Return to the opening image or anecdote (circular structure)
- Call to action (persuasive articles)
- Provocative final question (opinion pieces)
- Resonant final statement that frames the whole discussion
- Headline: 5-8 words, engaging angle, reflects tone.
- Lead paragraph: hook + topic + writer's angle in one paragraph.
- Body: one idea per paragraph, clear topic sentences.
- Conclusion: purposeful ending β not 'in conclusion, I have shown...'