Study Notes
Price Elasticity of Demand (PED) measures how responsive the quantity demanded of a good is to a change in its price. It helps understand the strength of the inverse relationship between price and quantity demanded.
- Price Elasticity of Demand (PED) — the responsiveness of quantity demanded to a change in price. Example: If the price of coffee increases by 20%, the quantity demanded decreases by 37.5%.
- Inelastic Demand — when the percentage change in quantity demanded is less than the percentage change in price. Example: Petrol has inelastic demand; a price increase from 4 results in a smaller percentage decrease in quantity demanded.
- Elastic Demand — when the percentage change in quantity demanded is greater than the percentage change in price. Example: A flatscreen TV's demand is elastic; a price increase from 920 results in a larger percentage decrease in quantity demanded.
- Unitary Elastic Demand — when the percentage change in quantity demanded is equal to the percentage change in price. Example: Iced tea has unitary elastic demand; a price increase from 12 results in a proportional decrease in quantity demanded.
- Perfectly Inelastic Demand — when quantity demanded does not change as price changes. Example: Insulin shots have perfectly inelastic demand; price changes do not affect quantity demanded.
- Perfectly Elastic Demand — when any price increase causes quantity demanded to fall to zero. Example: Fresh fish at a market has perfectly elastic demand; if the price rises above $3, demand falls to zero.
Exam Tips
Key Definitions to Remember
- Price Elasticity of Demand (PED)
- Inelastic Demand
- Elastic Demand
- Unitary Elastic Demand
- Perfectly Inelastic Demand
- Perfectly Elastic Demand
Common Confusions
- Confusing inelastic demand with elastic demand
- Misunderstanding the relationship between PED and total revenue
Typical Exam Questions
- What is PED and how is it calculated? PED is calculated as the percentage change in quantity demanded divided by the percentage change in price.
- How does PED affect total revenue? If demand is elastic, total revenue decreases with a price increase; if inelastic, total revenue increases.
- Why is PED important for firms and governments? It helps in pricing decisions and tax policy formulation.
What Examiners Usually Test
- Ability to calculate and interpret PED values
- Understanding of how PED affects total revenue
- Application of PED concepts to real-world scenarios