Monopolistic competition
Many firms with branded products.
Note: HL-only content. Skip if SL only.
Monopolistic competition features:
- Many sellers and buyers.
- Differentiated products (real or perceived differences — brand, location, service, quality).
- Free entry and exit.
- Reasonably good (but not perfect) information.
Real-world examples: independent restaurants, hair salons, clothing brands, mobile apps, books.
Each firm has some market power because products are differentiated. The demand curve facing a single firm is downward-sloping but ELASTIC (close substitutes available).
Short-run equilibrium. Firm maximises profit at MR = MC. Three possible outcomes:
- Supernormal profit (P > ATC at chosen Q).
- Normal profit (P = ATC).
- Losses (P < ATC).
Long-run adjustment. Free entry attracts new differentiated competitors when supernormal profits exist. Each new entrant takes some market share from incumbents → individual firm's demand curve shifts LEFT and becomes more elastic.
Long-run equilibrium. Each firm's demand curve is TANGENT to its ATC curve. P = ATC at the profit-maximising Q (where MR = MC). Each firm earns NORMAL profit.
Efficiency outcomes:
- NOT productively efficient: equilibrium at P = ATC but NOT at minimum ATC. There's excess capacity — firm could lower average cost by producing more.
- NOT allocatively efficient: P > MC at equilibrium → consumers willing to pay more than the marginal cost of additional units, but firm doesn't produce them.
Counter-argument: product variety. Differentiation gives consumers MORE CHOICE. The efficiency cost may be worth the variety benefit. Welfare comparisons therefore depend on values placed on choice.
Comparison to perfect competition:
| Perfect competition | Monopolistic competition | |
|---|---|---|
| Number of firms | Many | Many |
| Product | Identical | Differentiated |
| LR profit | Normal only | Normal only |
| Productive efficiency | Yes (P = min ATC) | NO (excess capacity) |
| Allocative efficiency | Yes (P = MC) | NO (P > MC) |
| Variety | None | Yes |
- HL-only.
- Many firms, differentiated products, free entry.
- LR: normal profit at tangency.
- Excess capacity, but variety.