Aggregate Demand
Total spending on the economy.
Aggregate Demand (AD) = total spending on domestically produced goods and services at each price level, in a given period.
where:
- C = consumer spending (largest component, typically 60-70% of GDP).
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Detailed notes on Macroeconomics for IB DP Economics, covering key concepts, explanations, examples, and exam-focused revision points.
The things students keep getting wrong in this sub-topic, answered.
Unit 3.2 of the 2022+ syllabus. The AD-AS model — economy-wide demand and supply at the aggregate price level. Drives growth, unemployment, and inflation analysis.
Mapped to the IB DP Economics SL subject guide (2022 onwards (first assessment May 2024)).
Total spending on the economy.
Aggregate Demand (AD) = total spending on domestically produced goods and services at each price level, in a given period.
where:
Short run vs long run.
Short-run aggregate supply (SRAS). Total output firms produce at each price level when input prices (especially wages) are fixed.
SRAS slopes UP because:
Shifters of SRAS (anything changing input costs):
Long-run aggregate supply (LRAS). Output at FULL EMPLOYMENT — the economy's potential output (Yf). In the long run, all prices and wages adjust, so output is determined by REAL factors:
LRAS is VERTICAL at the full-employment level — the price level doesn't determine real output in the long run.
Shifters of LRAS:
LRAS shifting RIGHT = potential growth (PPC also shifts right).
Verbatim phrases, formulae and definitions IB DP mark schemes credit (key for AO1 knowledge marks on Paper 1).
Paper 1: 'Using a diagram, explain the impact of a fall in business confidence on AD.' Paper 2: identify direction of AD or AS shifts from data response.
Sources: IB Diploma Programme Economics subject guide (IBO, 2020 — first assessment 2022). Last reviewed 2026-05-31.
Step-by-step solutions to past-paper-style questions on ad - as, written exactly the way a tutor would explain them at the board.
Question
Explain how a fall in business confidence affects AD and equilibrium. (3 marks)
Step-by-step solution
Step 1
Lower confidence → firms cut investment (I).
Step 2
AD shifts LEFT at every price level (since AD = C + I + G + X−M).
Step 3
Equilibrium: real GDP falls, price level falls (movement along SRAS).
Answer
I falls → AD shifts left → real GDP and price level both fall.
Question
Explain how a sudden rise in oil prices affects the SRAS and short-run equilibrium. (3 marks)
Step-by-step solution
Step 1
Oil is a key input to many industries → production costs rise.
Step 2
SRAS shifts LEFT — firms supply less at each price level.
Step 3
Equilibrium: real GDP falls AND price level rises — stagflation pattern.
Answer
Higher costs → SRAS left → real GDP down, price level up (stagflation).
Question
Give THREE factors that would shift LRAS to the right. (3 marks)
Step-by-step solution
Step 1
Increase in labour force (immigration, higher participation).
Step 2
Higher labour productivity (education, training, R&D).
Step 3
Increase in capital stock (investment in machines, factories).
Answer
More/better labour; higher capital; technological improvement (any 3 real factors).
Definitions to memorise and the exact keywords mark schemes credit for ad - as answers — sharpened from recent examiner reports for the 2026 IB DP Economics SL sitting.
Total spending on domestic goods and services at each price level; AD = C + I + G + (X−M).
Total output supplied at each price level when input costs (especially wages) are fixed.
Output at full employment (potential GDP), determined by real factors; vertical at Yf.
The traps other students keep falling into on ad - as questions — taken from recent IB DP Economics SL examiner reports and mark schemes — and how to avoid them.
Why it happens
Same diagram shape.
How to avoid it
Micro D-S: ONE market. AD-AS: WHOLE economy. Y-axis is price LEVEL (general); X-axis is real GDP (output).
Why it happens
Confusing with SRAS.
How to avoid it
LRAS is VERTICAL at potential output — price level doesn't change real output in the long run.
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Why does AD slope DOWN?
Shifts of AD. Anything that changes C, I, G, or (X−M) at every price level:
| Component | Shifters |
|---|---|
| C | Consumer confidence, income tax, household wealth, interest rates |
| I | Business confidence, interest rates, corporation tax, technological change |
| G | Government policy decisions |
| X − M | Exchange rate, world income, trade barriers, domestic competitiveness |
A rightward shift of AD → higher real GDP and price level.