Aggregate Demand
Total spending on the economy.
Aggregate Demand (AD) = total spending on domestically produced goods and services at each price level, in a given period.
where:
- C = consumer spending (largest component, typically 60-70% of GDP).
- I = investment by firms (capital spending).
- G = government spending on goods and services.
- X − M = net exports (exports minus imports).
Why does AD slope DOWN?
- Wealth effect: higher prices reduce real value of money holdings → less spending.
- Interest rate effect: higher prices push up interest rates (more money needed for transactions) → less investment and consumption.
- International trade effect: higher domestic prices make domestic goods less competitive → exports fall, imports rise.
Shifts of AD. Anything that changes C, I, G, or (X−M) at every price level:
| Component | Shifters |
|---|---|
| C | Consumer confidence, income tax, household wealth, interest rates |
| I | Business confidence, interest rates, corporation tax, technological change |
| G | Government policy decisions |
| X − M | Exchange rate, world income, trade barriers, domestic competitiveness |
A rightward shift of AD → higher real GDP and price level.
- AD = C + I + G + (X−M).
- Three reasons for downward slope.
- Shifters: anything that changes the components.