Bitmap vs vector
Pixels vs mathematical shapes.
Bitmap (raster) image — made of a grid of PIXELS.
- Great for PHOTOS and detailed/complex images.
- Fixed resolution → enlarging beyond it causes PIXELATION (blur).
- Examples: JPG, PNG, GIF, BMP. Editors: Photoshop, GIMP.
Vector image — defined by MATHEMATICAL shapes (lines, curves, fills).
- Scales to ANY size with NO quality loss.
- Ideal for LOGOS, icons, diagrams, maps.
- Usually small files; cleanly editable.
- Examples: SVG, AI, EPS. Editors: Illustrator, Inkscape.
Choosing: photographs → bitmap; anything that must scale to many sizes (logo on a card AND a billboard) → vector.
Tip: design a logo as a vector master, then EXPORT bitmap versions (PNG/JPG) at the exact sizes needed.