Goebbels and the Propaganda Ministry
Goebbels' Propaganda Ministry from March 1933 controlled press, radio, cinema, theatre, music, art and literature — Nazifying the whole of cultural and informational life.
Joseph Goebbels (1897-1945). Joseph Goebbels had been the Nazi Party's chief propagandist since the late 1920s (Topic 8.1). A skilled orator and writer with a doctorate in literature, he had built Nazi propaganda into a uniquely modern force. On 13 March 1933 Hitler appointed him Reich Minister for Public Enlightenment and Propaganda — a new ministry created specifically for him.
The Ministry of Propaganda. Goebbels' ministry took over almost the entire cultural and informational sphere:
- Press (newspapers, magazines).
- Radio (broadcasting).
- Cinema (films).
- Theatre (stage productions).
- Music (composers, performers, recordings).
- Visual arts (painting, sculpture, exhibitions).
- Literature (books, publishing).
Each was governed by a sub-chamber of the Reichskulturkammer (Reich Chamber of Culture), established in September 1933. Membership of the relevant chamber was compulsory for anyone wishing to work in that field; Jews and political opponents were excluded; non-Nazi-approved artists found their careers ended.
Goebbels' principles of propaganda. Goebbels was a sophisticated theorist of propaganda. His key principles included:
- Simple, repeated messages — voters and audiences need messages simple enough to be remembered.
- Emotion over reason — appeal to feeling, not argument.
- Personality cult — focus on Hitler as a quasi-religious figure.
- Visible spectacle — banners, torches, rallies, marches.
- Modern technology — aircraft, radio, sound systems, film.
- Mass participation — make audiences part of the spectacle, not just observers.
These principles ran through every Nazi propaganda product, from the smallest poster to the grandest rally.
The press. The Nazi takeover of the German press was steady but thorough:
- Communist and social-democratic newspapers were banned in spring 1933.
- Jewish-owned newspapers were forced to sell to Aryan owners or close.
- Nazi-owned publishing groups (the Eher-Verlag, under Max Amann) bought up independent papers.
- By 1939 about 70% of German newspapers were Nazi-owned or controlled.
- The Editor's Law (October 1933) made editors personally responsible for content acceptable to the regime; banned 'racially alien' (i.e. Jewish) editors; required editors to register and swear loyalty.
The result: by the late 1930s German newspapers reported what the regime wanted reported. Major foreign news could be filtered or omitted; Nazi successes were endlessly celebrated; criticism was unthinkable.
Books and literature. The book-burnings of 10 May 1933 (Topic 8.4) had set the tone. Jewish, communist, liberal and pacifist authors were banned. Writers had to belong to the Reich Chamber of Literature; non-members could not publish. A list of forbidden authors and books (the Liste 1 des schädlichen und unerwünschten Schrifttums — 'List 1 of harmful and undesirable writing') was published in 1935 and grew steadily.
Approved Nazi literature emphasised:
- Blood and soil (Blut und Boden): peasants, soil, nation, race.
- Heroic militarism: war, sacrifice, comradeship.
- Aryan superiority: racial themes throughout.
- Anti-Semitism and anti-Communism.
Most great German writers either emigrated (Thomas Mann, Brecht, Erich Maria Remarque, Hesse) or fell silent.
Music. The Reich Chamber of Music regulated all musical life. Jewish composers (Mendelssohn, Mahler) and modernist composers (Schoenberg, Hindemith for a while) were banned as 'degenerate'. Approved music emphasised:
- German classical tradition (Bach, Beethoven, Wagner — Hitler's favourite).
- Folk songs (Volkslieder) for community singing.
- Marches and military music for mass events.
The Bayreuth Festival (Wagner) became a Nazi showcase.
Visual art. The Nazi attitude to visual art was savage. 'Degenerate Art' (Entartete Kunst) was the regime's term for modernist art — expressionism, cubism, abstract art, Dada — much of it produced by Jewish, communist or simply non-traditional artists. The Degenerate Art Exhibition (Munich, July 1937) displayed 650 confiscated works (Beckmann, Kandinsky, Klee, Nolde, Kirchner) with mocking captions; it drew over 2 million visitors. In parallel the Great German Art Exhibition displayed approved Nazi art — heroic realist paintings of peasants, soldiers, Aryan families.
The contrast made the regime's aesthetic preferences clear: approved art was realist, sentimental, racially themed; forbidden art was modernist, experimental, unsettling.
Theatre and cinema (see also next section). Theatre was controlled but never as central as in earlier Weimar culture. Cinema was central, with about a billion cinema tickets sold per year by the late 1930s. Both were regulated by the Reich Chambers of Theatre and Film.
Coordination of cultural life. The combined effect of Goebbels' machine was that by 1939 there was almost no significant German cultural production outside Nazi control. The Reich Chambers controlled who could work; censorship determined what could appear; subsidies rewarded approved artists; concentration camps awaited the unapproved. The cultural sphere had been Gleichgeschaltet — coordinated — as thoroughly as politics and economy.
The result: ordinary Germans lived in a managed cultural world. The information they read in newspapers, the music they heard on radio, the films they saw, the books available, the art on display — all came through Nazi filters. To live in Nazi Germany was to live inside Goebbels' world.
- 13 March 1933: Goebbels appointed Reich Minister of Propaganda — controlled press, radio, cinema, theatre, music, art, literature.
- Reich Chamber of Culture (Sept 1933): compulsory membership for cultural workers; Jews and opponents excluded.
- Press: ~70% Nazi-controlled by 1939; Editor's Law (Oct 1933) made editors personally responsible.
- Book-burnings 10 May 1933; banned authors (Mann, Brecht, Freud, Marx, Remarque); approved 'blood and soil' literature.
- 'Degenerate Art' (Entartete Kunst) condemned modernism; 1937 Munich exhibition drew 2 million visitors.