Content for Article Writing

Headline — the article's title.

• Under 10 words, ideally under 8.
• Direct, compelling, often opinionated.
• Five common shapes:
  1. Provocative claim — 'Why homework is hurting our students'.
  2. How-to — 'How a four-day school week could change everything'.
  3. Number — 'Three reasons we should trust the science of sleep'.
  4. Question — 'Are we asking too much of our teenagers?'.
  5. Contrast — 'Less school, more learning: the four-day week debate'.

Standfirst — the sub-headline beneath.

• One sentence, ~15-25 words.
• Summarises the article's angle.
• Italicised in real magazines; underlined or italicised in your response.

Worked combination.

Why a four-day school week is the change we've been waiting for

Three reasons longer days and shorter weeks could transform student wellbeing — and what's holding schools back.

The headline takes a position; the standfirst tells the reader what the argument will cover.

Cambridge tip. Mark scheme: 'effective use of conventions for the form'. The headline + standfirst combination is the single most form-distinguishing feature of magazine articles. Including them signals genre awareness in the first three lines.

Magazine articles can't open with 'In this article I will discuss…' — that's essay opening. Magazines open with HOOKS that earn the reader's attention.

Five strong opening shapes:

1. Personal anecdote.

"I was sitting in a Year 11 maths lesson last term when my phone buzzed for the seventh time in fifteen minutes."

Drops the reader into a specific scene. Personal, specific, immediate.

2. Vivid scene.

"Picture a school corridor at 3.20pm: a flood of students streaming towards buses, half of them already glued to screens before they reach the gates."

No personal 'I' — but vivid sensory detail.

3. Surprising statistic.

"Forty-one per cent of secondary students leave the lunch queue without buying food. That number is not a complaint about food — it is a complaint about time."

The data + a quick interpretation pulls the reader in.

4. Provocative claim.

"The phone in your pocket is teaching you nothing."

A bold opening that the body then justifies.

5. Rhetorical question.

"Are we asking too much of our teenagers, or not enough?"

Invites the reader's answer, opens the argument.

What NOT to do:

• 'Today, I want to discuss the topic of phones in schools.'
• 'Phones in schools is an important issue that affects many students.'
• 'In this article, I will argue that…'

These are essay openings. They lose the reader and lose the AO5 form mark.

Cambridge tip. A useful test: would a reader of an actual magazine keep reading after the first sentence? If your opening could appear in The Guardian, The Times, or a school magazine, it's a hook. If it could only appear in an essay, rewrite it.

Unlike formal letters and reports, magazine articles ALLOW personal voice. The 'I' is part of what makes them feel like magazines.

Where 'I' works:

1. Opening hook. 'I was sitting in a Year 11 maths lesson when…'
2. Anchoring evidence to lived experience. 'Reading the second article, I recognised something I'd felt all term.'
3. Closing reflection. 'The next time I walk that path home, I want to know the council has heard us.'

Where 'I' becomes a problem:

• Opening AND closing AND every middle paragraph in first person — turns the article into a journal entry.
• Replacing argument with anecdote — 'Well, in my experience…' without supporting evidence.
• Using 'I' to soften every claim — 'I think…', 'I feel…', 'I believe…' throughout.

The pivot move. Use 'I' to anchor, then PIVOT to a wider 'we' or 'students like me' or 'our generation' for the broader claim.

Worked example:

'I was halfway down the path to the bus stop when I realised I couldn't see my own feet. Three of my classmates have described similar moments. We are not the only ones — students at every secondary school on this side of the borough are choosing between a long walk in winter darkness and a longer wait in the cold.'

The paragraph opens with 'I' (anchor), broadens to 'three of my classmates' (small group), and ends at 'students at every secondary school' (wider claim). That's the move.

Cambridge tip. Mark scheme: 'voice and tone appropriate to form'. Magazine articles want a personal-but-public voice — confident enough to make claims, intimate enough to invite the reader in.

Magazine articles end on memorable closing lines. The last sentence is the one the reader carries with them.

Strong closing shapes:

1. Callback to the opening. Return to the image or phrase the article opened with.

Opening: "My phone buzzed for the seventh time in fifteen minutes." Closing: "The next time someone tells you the ban is paternalistic, ask them how many of their last twenty thoughts they actually finished."

2. Imperative to the reader. A direct call to do something.

"Read the second article in this issue. Then ask yourself whether you, like Priya, are ready to finish a thought."

3. Reframe. A final pivot that recasts the argument.

"This isn't a debate about phones. It is a debate about attention — and we have been losing it."

4. Aphoristic claim. A short, quotable sentence that summarises the position.

"Less school, more thinking. That is the change we have been waiting for."

What NOT to do at the close:

• 'In conclusion, phones should be banned in schools because…' — essay-ending.
• 'These are the reasons why I think…' — adds nothing.
• 'I hope you have enjoyed this article.' — breaks the magazine voice.

Cambridge tip. A useful technique: write your opening hook AND your closing line at the same time, before drafting the body. Strong articles often feel built between two well-chosen sentences. The body's job is to earn the journey from one to the other.