What an indirect tax is: specific vs ad valorem
An indirect tax is a tax on spending. Specific = fixed £ per unit (parallel shift up); ad valorem = a % of price (the curves widen apart).
An indirect tax is a tax levied on the spending on goods and services, rather than on income or wealth. It is called indirect because the person who legally hands the money to the government (the seller) is not the same as the person who ultimately bears much of the cost (the consumer, through a higher price). Common examples are VAT, fuel duty, and taxes on tobacco and alcohol.
Because the tax raises a firm's costs of supplying each unit, it shifts the supply curve up (to the left). There are two forms, and the shape of the shift differs:
Specific (per-unit) tax. A fixed amount of money per unit sold — e.g. £2 on every bottle. The tax adds the same £ amount to the cost of every unit, so the supply curve shifts vertically upward by that fixed amount at every quantity — a parallel upward shift from S to S+tax.
Ad valorem tax. A tax charged as a percentage of the price — e.g. VAT at 20%. Because 20% of a high price is a bigger money amount than 20% of a low price, the tax adds more £ at higher prices, so the supply curve pivots and the gap between S and S+tax widens as price rises (the two curves fan apart, not parallel).
| Feature | Specific tax | Ad valorem tax |
|---|---|---|
| Basis | Fixed £ per unit | Percentage of price |
| Example | £2 per bottle; fuel duty per litre | VAT at 20% |
| Shift of supply | Parallel up by the tax | Pivots — gap widens as price rises |
In both cases the vertical distance between the old supply curve and the new one is the tax per unit at that quantity.
- Indirect tax = a tax on SPENDING (goods/services), not income.
- It raises firms' costs, so supply shifts UP/left (S → S+tax).
- Specific tax = fixed £ per unit → PARALLEL upward shift.
- Ad valorem tax = % of price → supply PIVOTS, gap WIDENS as price rises.
- The vertical gap between S and S+tax equals the tax per unit.
See the full worked example for indirect taxes and subsidies - price determination →