Marketing

Worked examples (5)

• 1Calculate market share (3 marks, Paper 1)
• 2Compare mass and niche market strategies (5 marks, Paper 1)
• 3Distinguish B2C and B2B (4 marks, Paper 2)
• 4Apply segmentation to a streaming service (6 marks, Paper 2)
• 5Explain factors changing the market for high-street retailers (6 marks, Paper 2)

Model answers (4)

• ✓Model answer — 4BS1-style — Paper 1, 8 mark explain + discuss
• ✓Model answer — 4BS1-style — Paper 2, 9 mark discuss
• ✓Model answer — 4BS1-style — Paper 2, 12 mark evaluate
• ✓Model answer — 4BS1-style — Paper 2, 12 mark evaluate (challenge)

Worked examples (6)

• 1State four purposes of market research (4 marks, Paper 1)
• 2Compare primary and secondary research (6 marks, Paper 1)
• 3Explain when to use quantitative vs qualitative research (4 marks, Paper 2)
• 4Explain why sample design matters (5 marks, Paper 2)
• 5Recommend segmentation for a fitness business (5 marks, Paper 1)
• 6Discuss whether a start-up should do market research (5 marks, Paper 1)

Model answers (4)

• ✓Model answer — 4BS1-style — Paper 1, 8 mark explain
• ✓Model answer — 4BS1-style — Paper 2, 9 mark discuss
• ✓Model answer — 4BS1-style — Paper 2, 12 mark evaluate
• ✓Model answer — 4BS1-style — Paper 2, 12 mark evaluate (challenge)

Worked examples (5)

• 1State the 4 Ps and explain why consistency matters (4 marks, Paper 1)
• 2Identify product life cycle stages and matching strategies (6 marks, Paper 2)
• 3Apply the Boston Matrix (6 marks, Paper 2)
• 4Explain how strong branding creates value (5 marks, Paper 2)
• 5Match pricing strategy to scenario (5 marks, Paper 1)

Model answers (4)

• ✓Model answer — 4BS1-style — Paper 1, 8 mark explain
• ✓Model answer — 4BS1-style — Paper 2, 9 mark discuss
• ✓Model answer — 4BS1-style — Paper 2, 12 mark evaluate
• ✓Model answer — 4BS1-style — Paper 2, 12 mark evaluate (challenge)

Worked examples (4)

• 1Identify channels of distribution (4 marks, Paper 1)
• 2Explain the advantages of e-commerce (5 marks, Paper 2)
• 3Identify promotion types with examples (6 marks, Paper 1)
• 4Recommend promotional mix for a small business (5 marks, Paper 1)

Model answers (4)

• ✓Model answer — 4BS1-style — Paper 1, 8 mark explain
• ✓Model answer — 4BS1-style — Paper 2, 9 mark discuss
• ✓Model answer — 4BS1-style — Paper 2, 12 mark evaluate
• ✓Model answer — 4BS1-style — Paper 2, 12 mark evaluate (challenge)