Meeting customer needs

Worked examples (6)

• 1Classify each business as mass or niche
• 2Calculate market share
• 3Calculate market growth
• 4Sales up, share down — explain how
• 5Analyse two benefits of moving online
• 6Risk vs uncertainty in a launch decision

Model answers (6)

• ✓Model answer — WBS11 Section A style — Define (2 marks, Knowledge 2)
• ✓Model answer — WBS11 Section A style — Explain (4 marks: Knowledge 1, Application 2, Analysis 1)
• ✓Model answer — WBS11 Section A style — Analyse two (6 marks: Knowledge 2, Application 2, Analysis 2)
• ✓Model answer — WBS11 Section B style — Discuss (8 marks, 3-Level grid; Level 3 = 6–8)
• ✓Model answer — WBS11 Section A/B style — Assess (10 marks, 4-Level grid; Level 4 = 8–10)
• ✓Model answer — WBS11 Section C style — Evaluate (20 marks, 4-Level grid; Level 4 = 16–20)

Worked examples (6)

• 1Primary or secondary? Quantitative or qualitative?
• 2Choose the right method for the task
• 3Match the data type to the business question
• 4Analyse two reasons a sample may be unreliable
• 5Analyse two benefits of using big data
• 6Discuss whether the firm should trust its research

Model answers (6)

• ✓Model answer — WBS11 Section A style — Define (2 marks, Knowledge 2)
• ✓Model answer — WBS11 Section A style — Explain (4 marks: Knowledge 1, Application 2, Analysis 1)
• ✓Model answer — WBS11 Section A style — Analyse two (6 marks: Knowledge 2, Application 2, Analysis 2)
• ✓Model answer — WBS11 Section B style — Discuss (8 marks, 3-Level grid; Level 3 = 6–8)
• ✓Model answer — WBS11 Section A/B style — Assess (10 marks, 4-Level grid; Level 4 = 8–10)
• ✓Model answer — WBS11 Section C style — Evaluate (20 marks, 4-Level grid; Level 4 = 16–20)

Worked examples (6)

• 1Identify the basis of segmentation
• 2Read a positioning map
• 3Construct a positioning map
• 4Explain how a firm adds value
• 5Analyse two benefits of differentiation
• 6Discuss whether differentiation gives lasting advantage

Model answers (6)

• ✓Model answer — WBS11 Section A style — Define (2 marks, Knowledge 2)
• ✓Model answer — WBS11 Section A style — Explain (4 marks: Knowledge 1, Application 2, Analysis 1)
• ✓Model answer — WBS11 Section A style — Analyse two (6 marks: Knowledge 2, Application 2, Analysis 2)
• ✓Model answer — WBS11 Section B style — Discuss (8 marks, 3-Level grid; Level 3 = 6–8)
• ✓Model answer — WBS11 Section A/B style — Assess (10 marks, 4-Level grid; Level 4 = 8–10)
• ✓Model answer — WBS11 Section C style — Evaluate (20 marks, 4-Level grid; Level 4 = 16–20)