Global markets and business expansion

Worked examples (6)

• 1Define trade liberalisation
• 2Explain a push factor
• 3Explain a pull factor
• 4Analyse economies of scale and risk-spreading
• 5Analyse pull factors of an overseas market
• 6Analyse the effect of trade liberalisation

Model answers (6)

• ✓Model answer — WBS14 style — Define (2 marks, Knowledge 2)
• ✓Model answer — WBS14 style — Explain (4 marks: Knowledge 1, Application 2, Analysis 1)
• ✓Model answer — WBS14 style — Analyse (6 marks: Knowledge 2, Application 2, Analysis 2)
• ✓Model answer — WBS14 style — Discuss (8 marks, 3-Level grid; Level 3 = 6–8)
• ✓Model answer — WBS14 style — Assess (10 marks, 4-Level grid; Level 4 = 8–10)
• ✓Model answer — WBS14 style — Evaluate (20 marks, 4-Level grid; Level 4 = 16–20)

Worked examples (6)

• 1Define disposable income
• 2Explain why income matters for a market
• 3Explain why infrastructure matters for a market
• 4Analyse market size and growth
• 5Analyse stability risks in a market
• 6Analyse cultural fit and ease of doing business

Model answers (6)

• ✓Model answer — WBS14 style — Define (2 marks, Knowledge 2)
• ✓Model answer — WBS14 style — Explain (4 marks: Knowledge 1, Application 2, Analysis 1)
• ✓Model answer — WBS14 style — Analyse (6 marks: Knowledge 2, Application 2, Analysis 2)
• ✓Model answer — WBS14 style — Discuss (8 marks, 3-Level grid; Level 3 = 6–8)
• ✓Model answer — WBS14 style — Assess (10 marks, 4-Level grid; Level 4 = 8–10)
• ✓Model answer — WBS14 style — Evaluate (20 marks, 4-Level grid; Level 4 = 16–20)

Worked examples (6)

• 1Define offshoring
• 2Explain why labour cost matters
• 3Explain why labour skills matter
• 4Analyse cost and infrastructure of a location
• 5Analyse trade access and resources
• 6Analyse the risks of offshoring production

Model answers (6)

• ✓Model answer — WBS14 style — Define (2 marks, Knowledge 2)
• ✓Model answer — WBS14 style — Explain (4 marks: Knowledge 1, Application 2, Analysis 1)
• ✓Model answer — WBS14 style — Analyse (6 marks: Knowledge 2, Application 2, Analysis 2)
• ✓Model answer — WBS14 style — Discuss (8 marks, 3-Level grid; Level 3 = 6–8)
• ✓Model answer — WBS14 style — Assess (10 marks, 4-Level grid; Level 4 = 8–10)
• ✓Model answer — WBS14 style — Evaluate (20 marks, 4-Level grid; Level 4 = 16–20)

Worked examples (6)

• 1Define a joint venture
• 2Explain speed of market entry
• 3Explain gaining local knowledge
• 4Analyse reasons for a joint venture
• 5Analyse acquiring resources and technology
• 6Analyse economies of scale and overcoming barriers

Model answers (6)

• ✓Model answer — WBS14 style — Define (2 marks, Knowledge 2)
• ✓Model answer — WBS14 style — Explain (4 marks: Knowledge 1, Application 2, Analysis 1)
• ✓Model answer — WBS14 style — Analyse (6 marks: Knowledge 2, Application 2, Analysis 2)
• ✓Model answer — WBS14 style — Discuss (8 marks, 3-Level grid; Level 3 = 6–8)
• ✓Model answer — WBS14 style — Assess (10 marks, 4-Level grid; Level 4 = 8–10)
• ✓Model answer — WBS14 style — Evaluate (20 marks, 4-Level grid; Level 4 = 16–20)

Worked examples (6)

• 1Define exchange-rate risk
• 2Explain exchange-rate uncertainty
• 3Explain managing uncertainty
• 4Analyse the risks of global expansion
• 5Analyse cultural and reputational risk
• 6Analyse managing uncertainty via phased entry and hedging

Model answers (6)

• ✓Model answer — WBS14 style — Define (2 marks, Knowledge 2)
• ✓Model answer — WBS14 style — Explain (4 marks: Knowledge 1, Application 2, Analysis 1)
• ✓Model answer — WBS14 style — Analyse (6 marks: Knowledge 2, Application 2, Analysis 2)
• ✓Model answer — WBS14 style — Discuss (8 marks, 3-Level grid; Level 3 = 6–8)
• ✓Model answer — WBS14 style — Assess (10 marks, 4-Level grid; Level 4 = 8–10)
• ✓Model answer — WBS14 style — Evaluate (20 marks, 4-Level grid; Level 4 = 16–20)