Global marketing

Worked examples (6)

• 1Explain standardised marketing
• 2Explain glocalisation
• 3Explain adapting price for a market
• 4Analyse the benefits of standardising
• 5Analyse the benefits of adapting
• 6Analyse market development into new countries

Model answers (6)

• ✓Model answer — WBS14 style — Define (2 marks, Knowledge 2)
• ✓Model answer — WBS14 style — Explain (4 marks: Knowledge 1, Application 2, Analysis 1)
• ✓Model answer — WBS14 style — Analyse (6 marks: Knowledge 2, Application 2, Analysis 2)
• ✓Model answer — WBS14 style — Discuss (8 marks, 3-Level grid; Level 3 = 6–8)
• ✓Model answer — WBS14 style — Assess (10 marks, 4-Level grid; Level 4 = 8–10)
• ✓Model answer — WBS14 style — Evaluate (20 marks, 4-Level grid; Level 4 = 16–20)

Worked examples (6)

• 1Explain a cultural factor's effect
• 2Explain the risk of a cultural mistake
• 3Explain adapting promotion to culture
• 4Analyse the benefits of cultural adaptation
• 5Analyse the value of cultural research
• 6Analyse the harm of a cultural mistake

Model answers (6)

• ✓Model answer — WBS14 style — Define (2 marks, Knowledge 2)
• ✓Model answer — WBS14 style — Explain (4 marks: Knowledge 1, Application 2, Analysis 1)
• ✓Model answer — WBS14 style — Analyse (6 marks: Knowledge 2, Application 2, Analysis 2)
• ✓Model answer — WBS14 style — Discuss (8 marks, 3-Level grid; Level 3 = 6–8)
• ✓Model answer — WBS14 style — Assess (10 marks, 4-Level grid; Level 4 = 8–10)
• ✓Model answer — WBS14 style — Evaluate (20 marks, 4-Level grid; Level 4 = 16–20)