Business objectives and strategy

Worked examples (6)

• 1Distinguish corporate from functional objectives
• 2Turn a weak objective into a SMART one
• 3Explain why objectives change over time
• 4Analyse diversification as an objective
• 5Analyse conflicting objectives
• 6Analyse a recession changing objectives

Model answers (6)

• ✓Model answer — WBS13 style — Define (2 marks, Knowledge 2)
• ✓Model answer — WBS13 style — Explain (4 marks: Knowledge 1, Application 2, Analysis 1)
• ✓Model answer — WBS13 style — Analyse (6 marks: Knowledge 2, Application 2, Analysis 2)
• ✓Model answer — WBS13 style — Discuss (8 marks, 3-Level grid; Level 3 = 6–8)
• ✓Model answer — WBS13 style — Assess (10 marks, 4-Level grid; Level 4 = 8–10)
• ✓Model answer — WBS13 style — Evaluate (20 marks, 4-Level grid; Level 4 = 16–20)

Worked examples (6)

• 1Distinguish strategy from tactics
• 2Classify a growth move on Ansoff's matrix
• 3Explain cost leadership
• 4Analyse the risk of diversification
• 5Analyse being 'stuck in the middle'
• 6Analyse market penetration as a low-risk strategy

Model answers (6)

• ✓Model answer — WBS13 style — Define (2 marks, Knowledge 2)
• ✓Model answer — WBS13 style — Explain (4 marks: Knowledge 1, Application 2, Analysis 1)
• ✓Model answer — WBS13 style — Analyse (6 marks: Knowledge 2, Application 2, Analysis 2)
• ✓Model answer — WBS13 style — Discuss (8 marks, 3-Level grid; Level 3 = 6–8)
• ✓Model answer — WBS13 style — Assess (10 marks, 4-Level grid; Level 4 = 8–10)
• ✓Model answer — WBS13 style — Evaluate (20 marks, 4-Level grid; Level 4 = 16–20)

Worked examples (6)

• 1Classify factors as S, W, O or T
• 2Use a strength to seize an opportunity
• 3Explain a limitation of SWOT
• 4Analyse the value of SWOT
• 5Analyse a weakness exposed by a threat
• 6Analyse why SWOT should be combined with other tools

Model answers (6)

• ✓Model answer — WBS13 style — Define (2 marks, Knowledge 2)
• ✓Model answer — WBS13 style — Explain (4 marks: Knowledge 1, Application 2, Analysis 1)
• ✓Model answer — WBS13 style — Analyse (6 marks: Knowledge 2, Application 2, Analysis 2)
• ✓Model answer — WBS13 style — Discuss (8 marks, 3-Level grid; Level 3 = 6–8)
• ✓Model answer — WBS13 style — Assess (10 marks, 4-Level grid; Level 4 = 8–10)
• ✓Model answer — WBS13 style — Evaluate (20 marks, 4-Level grid; Level 4 = 16–20)

Worked examples (6)

• 1Use PESTLE to classify an external change
• 2Explain a social change's impact
• 3Explain proactive vs reactive
• 4Analyse the impact of an economic change on strategy
• 5Analyse interacting external influences
• 6Analyse why internal resilience shapes external impact

Model answers (6)

• ✓Model answer — WBS13 style — Define (2 marks, Knowledge 2)
• ✓Model answer — WBS13 style — Explain (4 marks: Knowledge 1, Application 2, Analysis 1)
• ✓Model answer — WBS13 style — Analyse (6 marks: Knowledge 2, Application 2, Analysis 2)
• ✓Model answer — WBS13 style — Discuss (8 marks, 3-Level grid; Level 3 = 6–8)
• ✓Model answer — WBS13 style — Assess (10 marks, 4-Level grid; Level 4 = 8–10)
• ✓Model answer — WBS13 style — Evaluate (20 marks, 4-Level grid; Level 4 = 16–20)