Consumer Psychology (A Level)

Worked examples (6)

• 1Define a cognitive map (2 marks)
• 2Classify a menu item (2 marks)
• 3Explain how signage aids wayfinding (4 marks)
• 4Explain the menu 'sweet spot' (4 marks)
• 5Describe menu engineering (6 marks)
• 6Evaluate — free will vs determinism (4 marks)

Model answers (4)

• ✓Model answer — 9990 Paper 3 (describe) style
• ✓Model answer — 9990 Paper 3 (evaluate with named debate) style
• ✓Model answer — 9990 Paper 3 (describe) style
• ✓Model answer — 9990 Paper 4 (application) style

Worked examples (6)

• 1Define the servicescape (2 marks)
• 2Identify a store layout (2 marks)
• 3Explain the effect of music tempo (4 marks)
• 4Explain North et al.'s findings (4 marks)
• 5Describe atmospheric effects (6 marks)
• 6Evaluate — ethics (4 marks)

Model answers (4)

• ✓Model answer — 9990 Paper 3 (describe) style
• ✓Model answer — 9990 Paper 3 (evaluate with named debate) style
• ✓Model answer — 9990 Paper 3 (describe) style
• ✓Model answer — 9990 Paper 4 (application) style

Worked examples (6)

• 1State a function of packaging (2 marks)
• 2Define product positioning (2 marks)
• 3Explain a perceptual map (4 marks)
• 4Explain the price–quality heuristic (4 marks)
• 5Describe branding and loyalty (6 marks)
• 6Evaluate — ethics of cues (4 marks)

Model answers (4)

• ✓Model answer — 9990 Paper 3 (describe) style
• ✓Model answer — 9990 Paper 3 (evaluate with named debate) style
• ✓Model answer — 9990 Paper 3 (describe) style
• ✓Model answer — 9990 Paper 4 (application) style

Worked examples (6)

• 1Define satisficing (2 marks)
• 2Order the decision process (2 marks)
• 3Explain loss aversion (4 marks)
• 4Explain anchoring (4 marks)
• 5Describe the decision-making process (6 marks)
• 6Evaluate — are consumers rational? (4 marks)

Model answers (4)

• ✓Model answer — 9990 Paper 3 (describe) style
• ✓Model answer — 9990 Paper 3 (evaluate with named debate) style
• ✓Model answer — 9990 Paper 3 (describe) style
• ✓Model answer — 9990 Paper 4 (application) style

Worked examples (6)

• 1State the AIDA model (2 marks)
• 2Name the ELM routes (2 marks)
• 3Explain central vs peripheral route (4 marks)
• 4Explain fear appeals (4 marks)
• 5Describe the ELM (6 marks)
• 6Evaluate — ethics (children) (4 marks)

Model answers (4)

• ✓Model answer — 9990 Paper 3 (describe) style
• ✓Model answer — 9990 Paper 3 (evaluate with named debate) style
• ✓Model answer — 9990 Paper 3 (describe) style
• ✓Model answer — 9990 Paper 4 (application) style