Writing: Form, Audience and Purpose

Worked examples (6)

• 1Decode any brief into Form, Audience and Purpose (the 90-second routine)
• 2Convert an audience into concrete register and diction decisions
• 3Convert a purpose into a structural plan
• 4Choose form-appropriate conventions (so the writing IS that text type)
• 5Make F/A/P choices you can analyse in the Q1(b) commentary
• 6Flex register for a layered or sceptical audience

Model answers (6)

• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(a) style
• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(a) style
• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(a) + Q1(b) style
• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(a) style
• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(a) + Q1(b) style
• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(a) style

Worked examples (6)

• 1The anatomy of a newspaper article (headline → standfirst → body)
• 2The conventions of a formal letter (salutation, purpose, sign-off)
• 3Building a speech's direct-address and rhetorical scaffolding
• 4What makes a review a review (evaluation, not summary)
• 5Blending conventions deliberately for hybrid briefs (a blog that argues)
• 6Deploying conventions so they're analysable in the Q1(b) commentary

Model answers (6)

• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(a) style
• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(a) style
• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(a) style
• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(a) style
• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(a) style
• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(a) style

Worked examples (6)

• 1The feature → effect formula (the move that earns the AO3 mark)
• 2Choosing rhetorical devices that fit the purpose
• 3Deploying sound patterning purposefully (phonological devices)
• 4Using sentence-structure variation as a deliberate effect
• 5Layering several features in one sentence — and analysing them
• 6Writing a Band 5 commentary sentence from a chosen feature

Model answers (6)

• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(b) style
• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(a) style (feature-rich writing)
• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(b) style
• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(a) style (feature-rich writing)
• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(b) style
• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(a)+(b) style

Worked examples (6)

• 1Diagnose the target register from a brief (before you write a word)
• 2Turn 'too informal' into 'appropriately formal' (concrete swaps)
• 3Name and create a TONE (wry, urgent, elegiac, authoritative)
• 4Sustain register across a long piece (the drift checklist)
• 5Shift TONE within one piece for effect — without losing register
• 6Craft a distinctive individual VOICE for Band 5

Model answers (6)

• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(a) style
• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(a) style
• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(a) style
• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(a) style (register-control pair)
• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(a) style
• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(b) style (reflective commentary, AO3)

Worked examples (6)

• 1Identify a genre's reader-expectations before you write to them
• 2Subvert a genre deliberately for effect (and signal you know it)
• 3Read 'context' out of a writing brief (occasion, audience, cultural moment)
• 4The AO1 test: turn a contextual fact into a context-illuminates-text sentence
• 5Integrate context so it makes a SPECIFIC feature newly meaningful (Stretch)
• 6Audit a Paper 2 paragraph to remove context-as-padding (Stretch)

Model answers (6)

• ✓Model answer — Cambridge 8695 Paper 1 Section A style (genre-awareness focus)
• ✓Model answer — Cambridge 8695 Paper 2 style (context-in-meaning paragraph)
• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(a) style
• ✓Model answer — Cambridge 8695 Paper 2 style (context-in-meaning paragraph)
• ✓Model answer — Cambridge 8695 Paper 1 Section A Q1(a) style (genre subversion)
• ✓Model answer — Cambridge 8695 Paper 2 style (sophisticated AO1 paragraph)