Marketing Analysis

Worked examples (6)

• 1Classify forecasting methods (4 marks)
• 2Calculate four-period moving averages (3 marks)
• 3Calculate a four-period centred moving average (5 marks)
• 4Use the trend and seasonal variation to forecast (5 marks)
• 5Analyse the uses of a sales forecast (8 marks)
• 6Analyse the limitations of sales forecasting (6 marks)

Model answers (6)

• ✓Model answer — 9609 Paper 3 style
• ✓Model answer — 9609 Paper 3 style
• ✓Model answer — 9609 Paper 3 style
• ✓Model answer — 9609 Paper 3 Q1/Q2 style
• ✓Model answer — 9609 Paper 3 Q3/Q4 style
• ✓Model answer — 9609 Paper 4 style

Worked examples (6)

• 1Classify elasticity values (4 marks)
• 2Calculate price elasticity of demand (3 marks)
• 3Calculate and interpret income elasticity of demand (5 marks)
• 4Calculate promotional elasticity and judge the campaign (5 marks)
• 5Use PED to advise on a price change (8 marks)
• 6Analyse the limitations of elasticity (6 marks)

Model answers (6)

• ✓Model answer — 9609 Paper 3 style
• ✓Model answer — 9609 Paper 3 style
• ✓Model answer — 9609 Paper 3 style
• ✓Model answer — 9609 Paper 3 Q1/Q2 style
• ✓Model answer — 9609 Paper 3 Q3/Q4 style
• ✓Model answer — 9609 Paper 4 style

Worked examples (6)

• 1Classify sources of new product ideas (4 marks)
• 2Put the product development stages in order (4 marks)
• 3Explain the purpose of screening (5 marks)
• 4Explain a benefit of Ru0026D in context (5 marks)
• 5Analyse the risks of heavy Ru0026D spending (8 marks)
• 6Analyse why a firm test-markets before launch (6 marks)

Model answers (6)

• ✓Model answer — 9609 Paper 3 style
• ✓Model answer — 9609 Paper 3 style
• ✓Model answer — 9609 Paper 3 style
• ✓Model answer — 9609 Paper 3 Q1/Q2 style
• ✓Model answer — 9609 Paper 3 Q3/Q4 style
• ✓Model answer — 9609 Paper 4 style