Market Research

Worked examples (6)

• 1Classify research as primary or secondary (4 marks)
• 2Match the method to its key feature (4 marks)
• 3Explain a benefit of primary research (5 marks)
• 4Explain a benefit of secondary research (5 marks)
• 5Analyse whether primary research is worth the cost (8 marks)
• 6Analyse why firms use both types together (6 marks)

Model answers (6)

• ✓Model answer — 9609 Paper 1 Section A style
• ✓Model answer — 9609 Paper 1 Section A style
• ✓Model answer — 9609 Paper 1 Section A / Paper 2 style
• ✓Model answer — 9609 Paper 1 Section B(a) style
• ✓Model answer — 9609 Paper 1 Section B(b) style
• ✓Model answer — 9609 Paper 1 Section B (full essay) / Paper 2 (e) style

Worked examples (6)

• 1Identify the purpose of each piece of research (4 marks)
• 2Distinguish customer from consumer (4 marks)
• 3Explain how research reduces launch risk (5 marks)
• 4Explain why market size and growth matter (5 marks)
• 5Analyse the importance of research before a launch (8 marks)
• 6Analyse the value of a customer profile (6 marks)

Model answers (6)

• ✓Model answer — 9609 Paper 1 Section A style
• ✓Model answer — 9609 Paper 1 Section A style
• ✓Model answer — 9609 Paper 1 Section A / Paper 2 style
• ✓Model answer — 9609 Paper 1 Section B(a) style
• ✓Model answer — 9609 Paper 1 Section B(b) style
• ✓Model answer — 9609 Paper 1 Section B (full essay) / Paper 2 (e) style

Worked examples (6)

• 1Identify the sampling method (4 marks)
• 2Distinguish sample from population (4 marks)
• 3Explain why firms use sampling (5 marks)
• 4Explain why a sample must be representative (5 marks)
• 5Analyse the limitations of sampling (8 marks)
• 6Analyse the choice of sampling method (6 marks)

Model answers (6)

• ✓Model answer — 9609 Paper 1 Section A style
• ✓Model answer — 9609 Paper 1 Section A style
• ✓Model answer — 9609 Paper 1 Section A / Paper 2 style
• ✓Model answer — 9609 Paper 1 Section B(a) style
• ✓Model answer — 9609 Paper 1 Section B(b) style
• ✓Model answer — 9609 Paper 1 Section B (full essay) / Paper 2 (e) style

Worked examples (6)

• 1Calculate the mean response (3 marks)
• 2Calculate a percentage of a total (3 marks)
• 3Classify data as quantitative or qualitative (4 marks)
• 4Read a table and calculate a change (5 marks)
• 5Analyse the reliability of research data (8 marks)
• 6Interpret a chart: correlation vs causation (6 marks)

Model answers (6)

• ✓Model answer — 9609 Paper 1 Section A style
• ✓Model answer — 9609 Paper 1 Section A style
• ✓Model answer — 9609 Paper 1 Section A / Paper 2 style
• ✓Model answer — 9609 Paper 1 Section B(a) style
• ✓Model answer — 9609 Paper 1 Section B(b) style
• ✓Model answer — 9609 Paper 1 Section B (full essay) / Paper 2 (e) style