OCR · A Level · H431
OCR A Level Business (H431)
Topic-by-topic keywords, key terms and definitions for precise exam language—separate from our revision checklists (topic coverage) and formula sheets (equations).
Examiner-style keywords and definitions organised by syllabus topic. Terms are tagged Essential (start here), Core (typical exam standard), and Advanced for harder distinctions — tick each row when you can recall it. Your progress is saved in this browser for this list.
OCR A Level Business (H431)
OCR A Level Business (H431)
OCR H431 (2026) covers business objectives and strategy, operations, finance, marketing, human resources, and external influences — assessed through three papers blending quantitative skills, analytical theory, and case-study application.
Mark schemes: OCR demands quantitative working shown in full with units (formula, substitution, answer). Application must reference the specific case business by name and data. Evaluation requires balanced judgement weighing alternatives by stakeholder and time horizon. Examiner reports penalise generic theory unconnected to the scenario.
Active recall: 0 / 21 terms ticked
| Recalled | Topic | Level | Keyword | Definition |
|---|---|---|---|---|
| Marketing & sales | Essential | Marketing mix (4Ps) | Product, price, place, promotion combined to meet customer needs profitably. | |
| Marketing & sales | Core | Market segmentation | Dividing a market by demographic, geographic, psychographic, or behavioural traits. | |
| Marketing & sales | Core | Product life cycle | Stages of introduction, growth, maturity, decline guiding marketing decisions. | |
| Marketing & sales | Advanced | Boston (BCG) matrix | Portfolio analysis classifying products as stars, cash cows, question marks, dogs. | |
| Operations & finance | Core | Capacity utilisation | Actual output divided by maximum possible output expressed as a percentage. | |
| Operations & finance | Core | Just-in-time (JIT) | Lean stock system delivering inputs only when required for production. | |
| Operations & finance | Core | Gross profit margin | Gross profit divided by sales revenue, showing profitability before overheads. | |
| Operations & finance | Core | ROCE | Return on capital employed: operating profit divided by capital employed, percentage. | |
| Operations & finance | Advanced | Gearing ratio | Long-term debt divided by total capital employed, indicating financial risk. | |
| Operations & finance | Advanced | Break-even point | Output where total revenue equals total costs, giving zero profit or loss. | |
| Strategic management | Core | SWOT and PESTLE | Internal strengths/weaknesses with external political, economic, social, technological, legal, environmental scans. | |
| Strategic management | Core | Porter's five forces | Competitive analysis: rivalry, new entrants, substitutes, buyer and supplier power. | |
| Strategic management | Core | Ansoff matrix | Four growth strategies: market penetration, development, product development, diversification. | |
| Strategic management | Advanced | Decision trees | Probability-weighted EMV calculations comparing expected outcomes of options. | |
| Strategic management | Advanced | Investment appraisal | NPV discounts future cash flows, IRR finds the discount rate at zero NPV. | |
| HR & global business | Core | Maslow's hierarchy | Five-level needs pyramid from physiological to self-actualisation guiding motivation. | |
| HR & global business | Core | Herzberg's two-factor theory | Hygiene factors prevent dissatisfaction, motivators drive genuine job satisfaction. | |
| HR & global business | Core | Tannenbaum and Schmidt continuum | Leadership styles ranging from autocratic tells to fully democratic delegation. | |
| HR & global business | Core | Globalisation | Increased integration of national economies through trade, capital, and technology flows. | |
| HR & global business | Advanced | Multinational corporations (MNCs) | Firms with operations across multiple countries, balancing global scale and local responsiveness. | |
| HR & global business | Advanced | Hofstede's cultural dimensions | Framework comparing national cultures across power distance, individualism, uncertainty avoidance. |
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