Pearson Edexcel · International A Level · WBS11–WBS14
Pearson Edexcel International A Level Business
Topic-by-topic keywords, key terms and definitions for precise exam language—separate from our revision checklists (topic coverage) and formula sheets (equations).
Examiner-style keywords and definitions organised by syllabus topic. Terms are tagged Essential (start here), Core (typical exam standard), and Advanced for harder distinctions — tick each row when you can recall it. Your progress is saved in this browser for this list.
Pearson Edexcel International A Level Business (WBS11–WBS14)
Pearson Edexcel International A Level Business
Pearson International A Level Business addresses enterprise, marketing, finance, operations, HR, and global business with strategic tools — unit structure (WBS series) follows the current International Advanced Level specification for 2026.
Mark schemes: Levels-based marking on longer questions — knowledge → application → analysis → evaluation. Use the case data: quote figures and names. Quantitative: show formula, substitution, and interpret result for the business. Evaluation: ‘it depends on’ with stakeholders, elasticity, and time. Examiner reports stress context throughout, not bolt-on conclusions.
Active recall: 0 / 15 terms ticked
| Recalled | Topic | Level | Keyword | Definition |
|---|---|---|---|---|
| Strategy & global business | Core | Strategic direction | Ansoff, Porter’s generic strategies (cost leadership, differentiation, focus). | |
| Strategy & global business | Core | Internationalisation | Drivers of globalisation; joint ventures vs wholly owned subsidiaries. | |
| Strategy & global business | Core | Exchange rate impact | On exporters/importers — Marshall–Lerner awareness. | |
| Strategy & global business | Core | Ethical sourcing | Supply chain audits; CSR reporting. | |
| Strategy & global business | Advanced | Cultural dimensions | Hofstede — managing international teams. | |
| Marketing & operations | Core | Segmentation targeting positioning | STP framework. | |
| Marketing & operations | Core | Product life cycle | Introduction, growth, maturity, decline — marketing mix shifts. | |
| Marketing & operations | Core | Capacity utilisation | Actual output ÷ maximum × 100% — implications. | |
| Marketing & operations | Core | Lean / Six Sigma | Reduce defects and waste. | |
| Marketing & operations | Advanced | Network analysis | Critical path; float — project risk. | |
| Finance & people | Core | Financial ratio interpretation | ROCE, acid test, interest cover — trends matter. | |
| Finance & people | Core | Working capital cycle | Cash conversion — liquidity stress. | |
| Finance & people | Core | Appraisal techniques | NPV superior to payback when comparing projects — assumptions. | |
| Finance & people | Core | Leadership vs management | Vision vs planning; styles situational. | |
| Finance & people | Advanced | Industrial conflict | Dispute resolution — arbitration, conciliation. |
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