Markets, Demand & Supply
Microeconomic foundations applied to firms.
Market types: mass vs niche; B2B vs B2C; local, national, international Price elasticity of demand (PED)
% Δ Quantity demanded ÷ % Δ Price (negative; |PED|>1 elastic) Income elasticity of demand (YED)
% Δ Quantity demanded ÷ % Δ Income (>0 normal, <0 inferior) Cross elasticity of demand (XED)
% Δ Q of A ÷ % Δ P of B (>0 substitutes, <0 complements) Use PED to predict revenue effects: if |PED|>1, price cut raises revenue; if |PED|<1, price rise raises revenue.