Two hazards of the same physical magnitude can produce enormously different impacts — from tens of deaths to hundreds of thousands. This is because impact is a product of the hazard and the human context in which it occurs. This answer examines the human factors — development, governance, population, poverty, building quality and preparedness — and concludes that vulnerability, above all linked to level of development, is the dominant control, while acknowledging that physical factors still matter.
Level of development. The clearest control is a country's wealth. The 2010 Haiti earthquake (magnitude 7.0), in one of the poorest countries in the Americas, killed over 220,000 people. Only weeks later the 2010 Chile earthquake (magnitude 8.8) — hundreds of times more powerful in energy released — killed around 500 people, because Chile is a far richer, better-prepared country. The less powerful hazard in the poorer country was by far the more deadly, showing that development can outweigh magnitude itself.
Building quality and planning. Most earthquake deaths are caused by collapsing buildings. HICs such as Japan and Chile enforce earthquake-resistant building codes, retrofit older structures and plan land use to avoid the worst ground. In Haiti, unregulated, poorly built concrete housing pancaked instantly. The 2011 Tōhoku earthquake (magnitude 9.0) in Japan, despite being the largest ever recorded there, killed relatively few people through shaking — most deaths came from the tsunami, not building collapse — precisely because construction standards were so high.
Governance and preparedness. Quality of institutions determines whether warnings are issued, whether emergency services can respond, and whether recovery is managed. Japan's investment in early-warning systems, tsunami defences and regular drills meant millions evacuated within minutes of Tōhoku. Weak governance in a poorer country slows rescue, so more of the injured and trapped die in the crucial first days. Corruption can also mean building codes exist on paper but are not enforced.
Population density and poverty. Where large, poor populations are concentrated in the hazard zone — often on cheap, dangerous land such as steep slopes or flood-prone coasts — exposure is high and coping capacity is low. In the Philippines, a disaster hotspot, dense coastal cities meant Typhoon Haiyan (2013) killed over 6,000 people, largely through a storm surge that swept through low-lying, densely populated Tacloban. Poverty also means people cannot afford insurance or rebuild, deepening the long-term impact.
The economic dimension — the reverse pattern. Impact is not only measured in deaths. Economic losses are usually greatest in HICs because there is far more high-value, insured property to destroy: Tōhoku cost around US210billion∗∗,thecostliestnaturaldisasterinhistory,yetHaiti′sfardeadlierquakecostonlyaround∗∗US8 billion. So the same development gap produces the opposite ranking depending on whether we measure human or economic cost.
Physical factors still matter. It would be one-sided to ignore the hazard itself. Depth and proximity of an earthquake's focus, the local geology (soft sediments amplify shaking and can liquefy), the time of day, and whether secondary hazards such as tsunamis, landslides or fires are triggered can all raise the death toll independently of a country's wealth — the Tōhoku tsunami is a case where a HIC still suffered ~18,000–20,000 deaths.
Conclusion. Hazards of similar magnitude have such different impacts chiefly because of differences in human vulnerability, which is closely tied to level of development through building quality, governance, preparedness, population density and poverty. The contrast between Haiti and Chile in 2010 shows a smaller hazard in a poorer country far outstripping a larger one in a richer country in loss of life. However, the picture is more nuanced when economic losses are considered, where richer countries lose most, and physical factors such as secondary hazards can still cause heavy loss even in well-prepared HICs. Overall, therefore, development-linked vulnerability is the primary control on the human impact of hazards, with physical characteristics acting as an important secondary influence.