Shareholders, stakeholders and the two models
The shareholder model prioritises owners' returns; the stakeholder model balances the interests of everyone the firm affects.
A shareholder is a part-owner of a company (they hold shares). A stakeholder is anyone affected by the business — including:
- Internal: employees, managers, owners/shareholders.
- External: customers, suppliers, lenders, the local community, government, and pressure groups.
Two competing views of who a business should serve:
The shareholder model — the business's primary duty is to its owners: to maximise shareholder value (profit, dividends and share price). Associated with Milton Friedman's view that 'the business of business is business' — its social responsibility is to make profit (within the law). ✅ Clear focus, rewards owners/risk-takers, drives efficiency. ❌ Can encourage short-termism and neglect of workers, customers, community and the environment.
The stakeholder model — the business should balance the interests of all stakeholders, not just owners, because their support is essential to long-term success. ✅ Builds loyalty, reputation and sustainability; motivates staff; reduces conflict. ❌ Harder to satisfy competing interests; may dilute focus and reduce short-term returns to owners.
Conflicting interests: stakeholder groups often clash — e.g. employees want higher wages while shareholders want higher dividends; customers want lower prices while owners want higher margins; the community wants less pollution while the firm wants lower costs. A business must manage these trade-offs.
- Shareholder = part-owner; stakeholder = anyone affected by the firm.
- Shareholder model: maximise owners' returns (Friedman).
- Stakeholder model: balance all stakeholders' interests.
- Groups conflict — wages vs dividends, prices vs margins, environment vs cost.
- A business must manage these trade-offs.
See the full worked example for stakeholder model versus shareholder model →