What an entrepreneur does
Entrepreneurs spot opportunities, organise resources, bear risk, innovate and make the decisions that create and run a business.
An entrepreneur is someone who creates and runs a business, taking on financial risk in the hope of making a profit. Their role combines several key functions:
- Spotting an opportunity. Identifying an unmet customer need or a gap in the market — the starting point of any new business.
- Organising the factors of production. Bringing together land, labour, capital and enterprise — hiring staff, raising finance, sourcing materials — to turn the idea into a product.
- Taking risks / bearing uncertainty. The entrepreneur risks their own (and often others') money with no guarantee of success — this risk-bearing is the defining feature.
- Innovating. Turning ideas into marketable products or finding better ways of doing things (process innovation).
- Making decisions. Choosing what to make, how to price it, whom to hire and how to grow — under conditions of incomplete information (links to risk and uncertainty).
Why the role matters. Entrepreneurs drive new products, jobs, competition and economic growth. For the individual business, the entrepreneur's skill at spotting opportunities, organising resources and bearing risk largely determines whether it starts, survives and grows. In the exam, tie the entrepreneur's specific actions to the outcome for the business in the source.
- Entrepreneur = creates and runs a business, taking financial risk for profit.
- Roles: spot opportunity, organise resources, bear risk, innovate, decide.
- Risk-bearing (own/others' money, no guarantee) is the defining feature.
- Entrepreneurs drive new products, jobs, competition and growth.
- Link the entrepreneur's actions to how the business starts/survives/grows.