Guide writing β how to advise with clarity
A guide walks the reader through a process or experience step by step.
A guide is a piece of writing that advises a specific audience how to do something, navigate somewhere, or prepare for an experience. It is practical, reader-focused, and typically uses imperative verbs and sequential structure.
Key conventions of guide writing:
1. Clear, informative heading
"A Guide to Surviving Your First Year of Secondary School" "The Student's Complete Guide to Exam Preparation"
2. Introduction that addresses the reader directly State who the guide is for and what it covers:
"Whether you're facing your first exam season or looking to improve on last year's results, this guide will walk you through the strategies that make the biggest difference."
3. Subheadings to organise sections Divide the guide into clear sections β readers should be able to navigate to what they need:
"Getting Started", "Avoiding Common Mistakes", "What to Do the Night Before"
4. Imperative mood throughout Guides tell the reader what to do:
"Start by identifying your weakest topic areas.", "Avoid the temptation to cram the night before.", "Build short breaks into your revision timetable."
5. Second person ('you') throughout
"You will find it easier to revise if...", "Make sure you...", "Don't let yourself..."
6. Sequential structure with signposting
"First...", "Once you have...", "At this stage...", "Finally...", "Above all..."
7. Accessible, warm, encouraging tone Guides are supportive, not commanding. The writer is a knowledgeable friend:
"It might feel overwhelming at first β that is completely normal. The key is to start small."
What makes a guide different from a speech or article?
- Guides are structured to be used (readers navigate by section)
- Imperatives are the dominant verb form
- The register is practical and warm, not argumentative or emotive
- Content is specific and actionable (not general statements)
- Clear heading + introduction (who is this for? What does it cover?).
- Subheadings for each section β guides are navigated, not just read.
- Imperative mood: 'Start by...', 'Avoid...', 'Make sure...'
- Second person 'you' throughout β directly addressing the reader.
- Warm, supportive tone β knowledgeable friend, not commanding authority.