The four ratio families — what each measures
Profitability, Liquidity, Efficiency, Capital Structure.
1. Profitability — how profitable is the business?
- GP Margin, Profit Margin, Mark-up, ROCE.
2. Liquidity — can the business pay its short-term debts?
- Current Ratio, Acid Test (Quick) Ratio, Working Capital.
3. Efficiency / Activity — how effectively are resources used?
- Inventory Turnover, TR Collection Period, TP Payment Period.
4. Capital Structure — how is the business financed?
- Gearing Ratio.
Each family answers a specific question. A complete ratio analysis touches all four.