Defining globalisation (and why it is contested)
Start every Globalisation essay by defining the key terms β globalisation, glocalisation and global culture.
Globalisation is the process by which societies across the world are becoming increasingly interconnected and interdependent. Distance and borders matter less; events in one place quickly affect others. McLuhan called this the 'global village'.
Key terms you must define precisely:
- Globalisation β growing worldwide interconnectedness (economic, political, cultural).
- Glocalisation (Robertson) β global products, brands or ideas are adapted to local cultures (e.g. global fast-food chains selling local dishes). The single most useful word for showing nuance.
- Global culture β a shared set of cultural products, tastes and values spreading worldwide, largely through media and consumerism.
Problems with defining globalisation:
- It is multi-dimensional (economic, political, cultural) and people stress different dimensions.
- It is contested β some see a genuinely new, transformed world; others see an exaggeration of long-standing trade.
- It is uneven β it affects different countries and groups very differently, so a single definition can mislead.
Because the concept is contested, examiners reward students who define it carefully and acknowledge the debate, rather than treating it as one obvious thing.
- Globalisation = growing worldwide interconnectedness (the 'global village', McLuhan).
- Glocalisation (Robertson) = global things adapted locally β use it to show nuance.
- Global culture = shared culture/tastes spreading worldwide via media and consumerism.
- It is multi-dimensional, contested and uneven β so definitions are debated.