Why we sample: representative data and bias
It is impossible to measure every organism or every point, so a sample must stand in for the whole.
Environmental scientists almost never measure everything. A grassland may hold millions of plants; a rocky shore stretches for kilometres. Counting every individual or visiting every square metre would take far too long and cost far too much. Instead we take a sample — a smaller part of the whole — and use it to draw conclusions about the population (all the organisms or the whole area being studied).
For this to work, the sample must be representative: it must reflect the make-up of the whole population, so that what is true of the sample is also true of the whole. A representative sample lets us estimate, for example, the mean number of dandelions per square metre across a whole field from just a few quadrats.
Bias is the enemy of representative data. Bias is any tendency for a sample to over-represent or under-represent part of the population, so the sample is systematically different from the whole. It can creep in in two ways:
- Conscious bias — the recorder deliberately chooses "good" spots (e.g. placing quadrats where the grass looks lush, or avoiding muddy areas).
- Unconscious bias — the recorder is drawn, without realising, to easier or more interesting places.
A sampling strategy is a planned method for deciding where samples are taken. Its whole purpose is to make the sample well distributed across the study area and to keep the risk of bias low, so the data are representative. The two strategies you must know for 8291 are random sampling and systematic sampling.
A representative sample also needs to be big enough. Even an unbiased method gives misleading results if you take too few samples — one or two quadrats cannot capture the variation in a whole field. The more samples you take (up to a sensible point), the more representative the data and the more confident your conclusion. This links straight to the planning skills in 2.1 (repeats, sample size) and the techniques in 2.4 (quadrats, transects).
- We sample because measuring every organism or point is impossible (too slow, too costly).
- A sample must be representative — it must reflect the whole population.
- Bias makes a sample systematically unlike the population (conscious or unconscious).
- A sampling strategy plans WHERE samples are taken to keep distribution good and bias low.
- Enough samples are needed — too few are unrepresentative however unbiased the method.