Aggregate Demand (AD)
AD = total planned spending on domestic output = C + I + G + (X − M); the curve slopes downward.
Aggregate Demand (AD) is the total planned spending on a country's goods and services at each price level, in a given period. It has four components:
- C — Consumption: household spending (the largest component).
- I — Investment: firms' spending on capital goods.
- G — Government spending: on goods and services.
- (X − M) — Net exports: exports minus imports.
Why the AD curve slopes downward (price level on the y-axis, real GDP on the x-axis): a lower general price level raises real spending because of:
- the real-wealth/real-balance effect (money and savings are worth more);
- the interest-rate effect (lower prices → lower interest rates → more borrowing/investment);
- the international trade effect (domestic goods become cheaper relative to foreign → exports rise, imports fall).
Causes of a shift in AD — anything that changes a component at a given price level: changes in consumer confidence/incomes (C), interest rates/business confidence (I), government policy (G), or the exchange rate/world income (X − M). A rightward shift = higher AD; leftward = lower AD. (You don't need detailed determinants of each component at AS — just that these shift AD.)
- AD = C + I + G + (X − M) — total planned spending.
- C is the largest component.
- AD slopes down (wealth, interest-rate and trade effects).
- AD shifts when any component changes at a given price level.
See the full worked example for aggregate demand and aggregate supply analysis →