Study Notes
Internal and external communication involves the exchange of information within and outside an organization, using various methods and overcoming barriers to ensure effectiveness.
- Internal Communication — communication within an organization. Example: Emails between employees.
- External Communication — communication between the organization and outside parties. Example: Press releases to the public.
- Transmitter — the person who sends the message. Example: A manager sending instructions.
- Medium of Communication — the method used to send a message. Example: Email or phone call.
- Receiver — the person who receives the message. Example: An employee receiving instructions.
- Feedback — the response from the receiver indicating message receipt and understanding. Example: An employee confirming task completion.
- One-way Communication — a message that does not require a response. Example: A noticeboard announcement.
- Two-way Communication — involves a response and discussion. Example: A team meeting discussion.
- Formal Communication — messages sent through official channels. Example: A company memo.
- Informal Communication — casual exchange of information. Example: A chat between colleagues.
- Communication Barriers — factors that hinder effective communication. Example: Language differences or technical issues.
Exam Tips
Key Definitions to Remember
- Internal Communication: Communication within an organization.
- External Communication: Communication with outside parties.
- Transmitter: The sender of the message.
- Medium of Communication: The method used to send a message.
- Receiver: The person who receives the message.
- Feedback: The response from the receiver.
- One-way Communication: A message that does not require a response.
- Two-way Communication: Involves a response and discussion.
- Formal Communication: Messages sent through official channels.
- Informal Communication: Casual exchange of information.
- Communication Barriers: Factors that hinder effective communication.
Common Confusions
- Confusing internal with external communication.
- Misunderstanding the difference between one-way and two-way communication.
Typical Exam Questions
- What is the role of feedback in communication? Feedback shows if the message was understood and acted upon.
- How can communication barriers be overcome? By using clear language and appropriate channels.
- What are the advantages of two-way communication? It increases clarity and involves both parties in the process.
What Examiners Usually Test
- Understanding of different communication methods.
- Ability to identify and suggest solutions for communication barriers.
- Knowledge of the roles involved in effective communication.