Why quality matters
Quality drives reputation, loyalty, and ultimately profit.
Quality = how well a product meets customer expectations and specifications.
Why it matters.
- Reduces returns, refunds, complaints.
- Builds customer LOYALTY and REPEAT business.
- Strong word of mouth (and online reviews).
- Justifies premium pricing.
- Reduces legal / regulatory risk.
- Lowers long-term costs (less rework, fewer recalls).
Quality is relative. A high-quality budget kettle does its job reliably. A high-quality luxury kettle has additional features and aesthetics. Both are 'quality' — for their target customers.
Cambridge tip. Quality ≠ luxury. Mark scheme expects 'meets customer expectations / specifications' — not 'most expensive option'.
- Quality drives loyalty, premium prices, lower costs.
- Quality is RELATIVE to customer expectations.
- Reputation damage from poor quality is hard to undo.