Cash vs profit — the most important distinction
Two different things. Many profitable firms still go bankrupt.
Profit is an ACCOUNTING measure: revenue earned minus costs incurred during a period (whether or not cash has actually moved).
Cash is the actual money in the bank.
Why profit ≠ cash.
A firm sells $100,000 of goods on credit (customers pay in 60 days). Profit recorded immediately. Cash arrives 60 days later — meanwhile the firm pays its own suppliers, wages and rent. Profitable, but cash drying up.
A firm buys $50,000 of stock for the busy season. Cash leaves the bank now. Profit recorded only as items sell. Cash low, profit not yet earned.
A firm buys a $200,000 factory. Cash GONE. The factory is an ASSET on the balance sheet — cost spread over years via depreciation in the income statement. Profit barely affected this year, but cash hit hard.
The lesson. Cash flow is what keeps the lights on. Profit shows whether the business model works long-term. Both matter.
Cambridge tip. When asked why a profitable business runs out of cash, give SPECIFIC examples — credit sales, stock build-up, big asset purchase, slow debtors.
- Profit = accounting; cash = real money.
- Profitable firms can fail from cash issues.
- Credit sales, stock, big purchases break cash flow.
See the full worked example for cash flow forecasting and working capital →