Summary
Demand is the want and willingness of consumers to buy a good or service at a given price, ceteris paribus. Effective demand is when this willingness is backed by the ability to pay.
- Demand — the want and willingness to buy a good or service at a given price. Example: Wanting a laptop but not having the money is demand; having the money is effective demand.
- Effective Demand — willingness to buy backed by the ability to pay. Example: Having enough money to buy a laptop.
- Individual Demand — demand from one consumer. Example: One person's demand for apples.
- Market Demand — total demand for a product from all consumers. Example: Total demand for apples in a city.
- Law of Demand — as price increases, quantity demanded decreases, and vice versa. Example: If the price of erasers decreases, more erasers are bought.
- Demand Curve — graphical representation of the relationship between price and quantity demanded. Example: A decrease in price from 80 to 60 increases demand from 300 to 500.
- Non-Price Determinants of Demand — factors other than price that affect demand. Example: Branding, market size, demographics, seasonality, available income.
Exam Tips
Key Definitions to Remember
- Demand
- Effective Demand
- Individual Demand
- Market Demand
- Law of Demand
- Demand Curve
- Non-Price Determinants of Demand
Common Confusions
- Difference between demand and effective demand
- Change in demand vs. change in quantity demanded
Typical Exam Questions
- What is the law of demand? An increase in price leads to a decrease in quantity demanded, and vice versa.
- How does a change in price affect quantity demanded? It causes a movement along the demand curve.
- What causes a shift in the demand curve? Changes in non-price determinants like income or preferences.
What Examiners Usually Test
- Understanding of the law of demand and its graphical representation
- Ability to distinguish between movements along and shifts of the demand curve
- Knowledge of non-price determinants and their effects on demand